How much do dealers pay for ATVs, motorcylces, etc.?

I am trying to get an idea of what a dealer buys an ATV for from a manufacturer compared to how much they sell it for? Anyone work for a motorcycle dealer in the past? Any info. on that side of the business would be appreciated? Do dealers make most of there money on sales, financing, add ons???If the ATV is $3499, what would they have paid for it as an example? Thanks!Thanks guys, but I am not actually looking to buy a bike. Well I am in a way, but I am more interested in maybe becoming a dealer. I am trying to understand there profit margins, etc. The prices vary so much, I am curious why.

I have attempted to find this information countless times without success.The only thing you can do is drive around and get a written price quote from each dealer and pick the cheapest.