Difference between revisions of "Honda C100"

=="You Meet the Nicest People on a Honda"==

=="You Meet the Nicest People on a Honda"==

[[Image:Honda-C100-Ad.jpg|right|thumb|Honda C100 Ad]]

[[Image:Honda-C100-Ad.jpg|right|thumb|Honda C100 Ad]]

That it sold superbly well would be understating the obvious.  It was backed by one of the best advertising campaigns ever - "You meet the nicest people on a Honda", with illustrations showing many different types of people enjoying the ride - it rapidly became the best-selling motorcycle of all time.  The "Nicest People" ad originated with the '''Gray Advertising''' in Los Angeles, and it appeared in general interest magazines like ''Life'' and even in upstart and radical publications like ''Playboy'', before making its way to television.  The campaign proved key to starting Honda's huge export drive.  Just 3 years before they had overtaken [[Tohatsu]] as the leading Japanese motorcycle manufacturer.  In the US it completely changed the image of motorcycles, as much of the affluent public had previously thought that only greasy gangsters rode bikes due to the image conveyed by the [[Hell's Angels]] and films such as The Wild One.

That it sold superbly well would be understating the obvious.  It was backed by one of the best advertising campaigns ever - "You meet the nicest people on a Honda", with illustrations showing many different types of people enjoying the ride - it rapidly became the best-selling motorcycle of all time.  The "Nicest People" ad originated with the '''Gray Advertising''' in Los Angeles, and it appeared in general interest magazines like ''Life'' and even in upstart and radical publications like ''Playboy'', before making its way to television.  The campaign proved key to starting Honda's huge export drive.  Just 3 years before they had overtaken [[Tohatsu]] as the leading Japanese motorcycle manufacturer.  In the US it completely changed the image of motorcycles, as much of the affluent public had previously thought that only greasy gangsters rode bikes due to the image conveyed by the [[Hell's Angels]] and films such as The Wild One.