Willie G. Davidson

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Son of William H., and the man behind many key bikes in Harley's recent history, Willie G. Davidson styled the original Super Glide (1970) and Low Rider (1977), and remains head of the styling department. He trained in design, and worked for Ford and Brooks Stevens before joining the family firm. Harley's survival through the 1970s and revival in the '80s owes a great deal to Willie G. whose stylistic skills have allowed the company to produce apparently new bikes using many existing (sometimes outdated) pans. Just as important, he has remained in touch with what riders want - his Super Glide of 1970 was the first factory interpretation of what customizers were already doing. In the process, he has managed to transform himself from an earnest-looking young man with horn-rimmed spectacles and a sensible haircut into a grey-bearded hiker. That in itself puts him in tune with the typical 21st-century rider of a new Harley, i.e. an affluent middle-aged professional.