Associated Motor Cycles

Associated Motor Cycles (AMC) was a British motorcycle manufacturer founded, by the Collier brothers, as a parent company for the Matchless and AJS motorcycle companies. It later absorbed Francis-Barnett, James, and Norton before incorporation into Norton-Villiers.

Associated Motor Cycles was formed in 1938, though AJS had been bought by Matchless's owners, the Colliers, in 1931. Sunbeam had been bought in 1937 from Imperial Chemical Industries. AMC designed an all new range of Sunbeam motorcycles, maintaining Sunbeam quality and engineering, but sold Sunbeam to BSA in 1943.