Paul Jr. Designs Cepheid Bike
Paul Jr. Designs Cepheid Bike | |
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Paul JR.Designs Cepheid Bike
Paul Jr. Designs has teamed up with Cepheid, a
manufacturer and developer of microfluidics and microelectronics technologies
for DNA analysis, to build a custom-themed bike.
Paul
Teutul Jr. (Owner, Paul Junior Designs) says:
"Cepheid is the ideal company for us to work with - they have revolutionary
technology, their products are impacting people around the world, and they are
the fastest growing company in their industry. We are excited to be a part of
telling their story as they unveil these new products."
John Bishop (Cepheid's CEO) says: "As the leading
innovator in the Molecular Diagnostics market, we thought that it would be
interesting and exciting to team with the leading innovator in creative design
in his particular field through our engagement with Paul Jr. Designs. It's an
unexpected but perfect way to highlight our vision, innovation and creativity,
associated with our new product offerings to be unveiled at the AACC/ASCLS
meeting.
"We believe these unveilings will truly capture
our company and brand like no other before it, along with the additional benefit
of the expected halo effect of the Discovery Channel's worldwide reach."
Cepheid says Following "Art Meets Innovation,"
the Paul Jr. Designs project will play a key role in helping Cepheid promote its
new products throughout the United States.
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