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Difference between revisions of "Aermacchi"
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==Harley Ownership== | ==Harley Ownership== | ||
The Italian motorcycle maker was bought by Harley in 1960, and sold in 1978. Harley's reason for buying into Aermacchi was simple: by the late 1950s, it was clear the company needed to get into small motorcycles as [[British imports]] such as, the [[Triumphs]], [[Norton]]s and [[BSA]]s and to a lesser extent the Italians, were dominating the market. Although [[Honda]] had yet to secure its [[Honda Nicest People Campaign|'Nicest People' revolution]], small [[motorcycle]]s were increasingly popular, and Harley was losing market share as a result. All it could offer was the outdated 7ci (125cc) [[Harley-Davidson ST125|Hummer]], and the quickest solution was to buy someone else's small bikes and stick Harley-Davidson badges onto them. | The Italian motorcycle maker was bought by Harley in 1960, and sold in 1978. Harley's reason for buying into Aermacchi was simple: by the late 1950s, it was clear the company needed to get into small motorcycles as [[British imports]] such as, the [[Triumphs]], [[Norton]]s and [[BSA]]s and to a lesser extent the Italians, were dominating the market. Although [[Honda]] had yet to secure its [[Honda Nicest People Campaign|'Nicest People' revolution]], small [[motorcycle]]s were increasingly popular, and Harley was losing market share as a result. All it could offer was the outdated 7ci (125cc) [[Harley-Davidson ST125|Hummer]], and the quickest solution was to buy someone else's small bikes and stick Harley-Davidson badges onto them. | ||
[[Aermacchi ]]seemed like the obvious partner: it had been an aircraft manufacturer before the Second World War, but turned its attention to motorcycles in 1954. The first prototype was actually electrically-powered, but a 125cc machine, the 125N, 15ci followed. It was really a cross between a bike and a scooter, with a step-through fame (scooter-style) and motorcycle-type dummy fuel tank. Others followed, notably the futuristic looking 10.5-ci (172-cc) Chimera in the mid-50s while in competition Aermacchi secured new 50cc and 75cc speed records. | [[Aermacchi ]]seemed like the obvious partner: it had been an aircraft manufacturer before the Second World War, but turned its attention to motorcycles in 1954. The first prototype was actually electrically-powered, but a 125cc machine, the 125N, 15ci followed. It was really a cross between a bike and a scooter, with a [[step-through]] fame (scooter-style) and motorcycle-type dummy fuel tank. Others followed, notably the futuristic looking 10.5-ci (172-cc) Chimera in the mid-50s while in competition Aermacchi secured new 50cc and 75cc speed records. | ||
But the company was small and in a weak position, despite gradually improving sales of its 11 and 15ci (175 and 250cc) [[four-stroke]] singles, with their characteristic horizontal cylinders. This was what attracted Harley: the Aermacchi singles were modern and lightweight for their time, but the Italians needed investment to carry on making them. A deal was struck: Harley-Davidson bought the whole caboodle, and Aermacchi began exporting the singles to America, complete with Harley-Davidson badges. They were successful, and despite fierce competition from the Japanese continued to sell right into the 1970s, though were looking increasingly outdated by then, despite the later addition of electric start. | But the company was small and in a weak position, despite gradually improving sales of its 11 and 15ci (175 and 250cc) [[four-stroke]] singles, with their characteristic horizontal cylinders. This was what attracted Harley: the Aermacchi singles were modern and lightweight for their time, but the Italians needed investment to carry on making them. A deal was struck: Harley-Davidson bought the whole caboodle, and Aermacchi began exporting the singles to America, complete with Harley-Davidson badges. They were successful, and despite fierce competition from the Japanese continued to sell right into the 1970s, though were looking increasingly outdated by then, despite the later addition of electric start. | ||